HOW WRITERS CAN ENGAGE CLIENTS USING SOCIAL MEDIA

Over the years social media has proved to be a very important part of everyday life. Your social media platforms are one of the best tools you can use to build and nurture your connections. The best way to work is by connecting with people in all areas of life with content that will keep them coming back for more by following these tips;

• Use interesting headlines

Many people don’t read beyond the headlines, and for this reason it is very important that the headlines attract attention and make readers want to know more. They should be short with carefully selected wording which makes use of targeted words are eye –catching.

• Provide useful content

Every reader wants entertainment and enlightens. As writer establishing you as a resource that brings information and insights that enhance lives, ranks you at the top, which brings in more clients and maintains other clients.

• Be consistent on every social media platform

Social media platforms connect to each other and for one who probably has over one platform consistency counts. Using social media regularly helps build your brand. To make sure clients get to your platforms easily, ensure that all accounts have the same or similar names.

• Use images and videos

 Visual content is more engaging hence, where applicable use images, graphics and videos to explain a theory or tell a story. People respond faster and better to a video, and it enables clients get to know you more on a deeper level. Just like it is said, a picture expresses a thousand words.

• Encourage sharing

The more you post the more the views you get. But for a writer who wants to attract and maintain clients, aside from asking them to connect with you on other social media channels, one of the other best ways to attract more clients is by encouraging them to share and like your posts. Make your landing pages easy to get to.