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How to Start a Successful Photography Business in Kenya





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Photography is an art just like music, sewing, wood carving, and woodworking. The Photography business in Kenya requires degree mind-sets of creativity. You may have a passion for photography and finding some pleasure out of it. Maybe you are looking for tips that can help you step out of your comfort zone and start a successful photography business in Kenya. If you love photography, then this article will be the best fit for you.


Here are the tips to help you step out of your comfort zone.


Choose your Area of Specialization


Photography is a huge career, and if you strive to know everything, then your dream to run a photography business in Kenya is going to be a story. There are several genres in photography like portrait, wedding, commercial, landscape photography, and many others. So, pick a genre that you believe you can deliver to your maximum potential and learn more about it. Source for knowledge and experience around your area of specialization. You can attend workshops or register for online courses to help you be more comfortable with your genre.


Invest in the Right Gears


You need to invest in relevant gears in order to run a successful photography business in Kenya. The Photography business is a niche that demands a lot when it comes to gears. The secret to starting successful photography in Kenya is to be well conversant with your area of specializations. Different genres require different kits, lenses, memory cards, flash, and lighting systems. Do thorough research before purchasing any equipment for your photography business.


Determine your Pricing


Compare the prices that other photographers are charging in the market and come up with a favorable price to your clients. When pricing, think of your targeted customers in mind. Look around and check the location and the kind of client you target. The Photography business in Kenya is controlled by the quality of your work and pricing. There are some clients that will say photographers with low pricing as mediocre and non-professional. And others will go for moderately priced photography because of their low flow of income.


Creating Appealing Portfolio


This is a marketing strategy for a photography business in Kenya. Your portfolio will give you confidence when quoting your price to clients. It is like your landing page, the more it looks amazing, the more you will win the hearts of prospects.


Conclusion


Photography business in Kenya may look attractive when you see some already established photographers pocketing some bucks every single day. But the secret they used to reach that point is discussed in this article. Reading this piece is not enough; try to have your unique selling point to overcome the growing competition.



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